Online presence is a must for almost every business including taxi services. The competition is tough so having no online presence would lose you a lot of potential customers.
With many people, taxi services are in much demand. Anytime, a taxi company should be found on search engines whenever needed. Here is where Search Engine Optimisation comes into play, which will help taxi companies be known on the internet and reach customers needing a taxi service.
As a taxi service owner, here’s how SEO can work wonders for your business. This article will lead you to the top 5 do’s and don’ts that would change the status quo of your business.
SEO Do’s for Taxi Services
1. Do Optimise your Local SEO
If you have a customised website for your taxi business, a local SEO is essential since most customers needing a taxi service would check taxi services near their current location. Ensure that your business is listed on Google My Business and other local directories. Ensure that you’ve properly filled out your GMB profile so customers can easily reach you.
Additionally, make sure your website is optimise using specific keywords like “Taxi service in (location)” or “airport taxi (location)”, in this way you can target the areas you serve.
Another tip is to encourage your satisfied customers to leave you a nice review on your GMB profile to boost local ranking and also build trust for future clients.
2. Do Focus on Mobile Optimisation
With more and more mobile users browsing on their handheld devices for services such as “taxi services”, one should be mobile-friendly. Make sure your website is responsive, mobile-friendly, and opens up fast on mobile phones.
Run a test for a mobile responsive website using a tool called Google Mobile-Friendly Test, and do further improvement.
3. Do Optimise for Voice Search
Voice search is becoming increasingly popular as it makes the search easier. People tend to just use phrases like “find a taxi near me” or “book a taxi to (destination)” using Google Assistant or Siri. Maximise the use of voice search and opt for content that focuses on natural language and long-tail keywords.
Add an FAQ section to your website where you answer questions most commonly asked of you related to your taxi service. That way, you will rank so much better for voice search queries.
4. Do Create the best possible User Experience
If the text of your content is in enormous blocks of homogenous text, it will appear dense and intimidating and hence give users a reason to send negative signals. This is not only to improve ranking but to even have a better user experience for each page. This can be best done by providing the text in small chunks, in short paragraphs, using bullet points, or lists. That would make it easier for users to read and go through because then they would find whatever is useful much faster.
Create an excellent user experience by ensuring your website is effortless to use, swift to navigate, and mobile-friendly. All these will translate to an easier booking process and clear and accessible information that can lead to higher user satisfaction and conversions.
5. Create High-Quality Relevant Content
One of the most important factors in ensuring SEO success is developing high-quality content. In a taxi service, this may include writing an SEO blog concerning tips for taxi booking, FAQs about airport transport, or other special event transports.
Regularly update your website with high-quality and fresh content and ensure it is relevant in the eyes of search engines.
SEO Don’ts for Taxi Services
1. Don’t Overstuff Keywords
Intending to use keywords actively, sometimes it becomes too much of an exaggeration as one keyword after another is being used every other paragraph. Don’t use the keywords to boost your chances of ranking in Google, because if you go too far with it, Google won’t respond well.
Overusing keywords is what you call the “black hat SEO strategy” that goes against Google’s guidelines, so make sure to avoid this. Integrate keywords into your content organically to have a better chance of ranking on Google.
Be familiar with Google Keyword Planner as it will help you find relevant keywords that you can sprinkle naturally into your content to get a higher Google ranking.
2. Don’t Neglect Title Tags and Meta Descriptions
Keep in mind that title tags and meta descriptions are crucial in SEO. It is one of the most vital parts of your web content, especially for fencing services, as it highly influences users clicking on your content once they come up in search results.
Poor optimisation or leaving them empty simply means missed opportunities for better click-throughs.
Often, title tags and meta descriptions are the first things a potential customer will see.
Make your titles appealing to users; add the keyword target therein. Meta descriptions are important to encourage clicks and for search engines to understand the context of your page.
Keep title tags under 60 characters and meta descriptions under 160 characters so that they will display their best in search results.
3. Don’t Allow Slow Page Speed
Do you know that customers expect that once they click on your website, it will take only three seconds or less to load your page? If not, oftentimes they will jump to another site making you miss the opportunity to have them as your converts. Google on the other side also assumes that your content is irrelevant when people leave your page quickly, having said this, it can result in your ranking going down.
A slow-loading website can frustrate users, and increase bounce rate which can hurt your SEO. Compress images, average browser caching, and user c content delivery network (CDN) to improve load times.
Check the website speed using tools like Google PageSpeed Insights then make improvements based on findings.
4. Don’t Forget Link Building
Link building is an important part of SEO, and having quality backlinks to reputable sites improves your SEO ranking. Many taxi services overlook this aspect and settle to low-quality backlinks. Focus on earning natural links by creating relevant content and reach to local bloggers, or business owners, building relationships to increase chances of getting high-quality backlinks.
5. Don’t Forget to Track Your Metrics
Following the do’s and don’ts will be put to waste if, after all, you don’t track your progress. Keep a close eye on metrics like conversion rate, traffic flow, bounce rate, and click-through rate, which will always tell you where you need to get better. Tracking these analytics is how you’ll know what decisions to make and when, and how to optimise strategies.
Set up Google Analytics monitoring and analysis of such metrics. It gives you in-depth insight into user behavior and engagement to understand what works and what does not. Reviewing these analytics regularly will ensure that you stay on course toward your goals and continuously improve your performance.
Conclusion
Abiding in these SEO do’s and don’ts will make significant wonders in your Taxi Services. Learn the basics and be an expert in that and see where these SEO tips will bring your Taxi Services. These are almost the basic yet mastering this will boost your online visibility, increase your brand awareness, attract more customers, and in no time will convert to sales that you long to achieve.
If you want to focus on your business and want to leave the SEO process for your business to the experts, 27 Logics is a great option. A trusted partner in helping your business position on high ranking in search engines, driving more traffic for your websites and increasing bookings for your taxi services. Connect with them today and prepare your business for an upgrade.